POSSIBILITIES
Cyberspace is huge, and the possibilities out there are endless. You can
take a trip to just about anywhere, limited only by your imagination and
your budget. Let's take a look at a few things you can do on the journey.
Online Business Cards or Brochures
These are the most basic of web pages. Information is presented in a fixed
page layout, and visitors click through the various navigation buttons that
link them to the individual pages within the site. Your contact information
is displayed on the pages, so that the visitors can contact you in the
traditional way, i.e. phone, FAX or email.
Shopping Carts
If you expect to sell multiple items in one purchase, this feature is the
way to go. Your customer can select an item, store it in his cart, and go
look at some more products. Each selection goes to his cart, until he's
ready to check out, and get his order totalled.
Email Lists
Your web site can include an automatic collection of all data (name,
address, phone, order information, etc.) that is entered by the visitor.
This information can be used for future promotions and as a marketing tool.
Keyword Searches
If you have a large database of products, it is sometimes best to create a
system that allows your visitor to query your product line by various
categories of products, or by any keyword that they select. The searches
could be by product title, product description, price range, color, size,
etc.
Archive of Newsletters
Your site can contain multiples newsletters, listed by a Table of Contents
of the title of the articles, or you can provide a keyword search for your
visitor, in order that they might easily locate all articles related to
their specific topic.
By now, you're probably pretty excited about the adventures that lie ahead.
Before you pack up, let's see what's most important for your trip.
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